Evening News Essay Example for Free

Evening News Essay News is information or a presentation about current events and is reported by a variety of means such as newspapers, periodicals, radio, television and websites on the Internet. The reporting of news falls into the field of journalism, which are typically written or broadcast in news style. Most news is investigated and presented by journalists and can be distributed to various sites via news agencies. On the other hand, according to a web encyclopedia, â€Å"Short for Web log, a blog is a Web page that serves as a publicly accessible personal journal for an individual. Typically updated daily, blogs often reflect the personality of the author.†(par. 1). A blog is a mixture of a persons experiences in life and what is happening on the Web. It is like a kind of a personal diary-cum-guide site. There are unique types of people, thus, there are as many unique types of blogs as well. In another case, a blog is also a web site that contains dated entries in reverse chronological order (most recent first) about a particular topic. Functioning as an online newsletter, blogs can be written by one person or a group of contributors. Entries contain commentary and links to other Web sites, and images as well as a search facility is also included. Most blogs also invite feedback and comments from visitors and Internet newsgroup discussions, which tend to be more question-and-answer oriented. People have already maintained blogs before but it only gained momentum in 1999 when automated published systems were introduced. Nowadays, thousands of people use web site blog hosting services to simplify and accelerate the publishing process. The template-based software makes it easy to create an online blog and continuously allows you to add entries. Similarly like news, a blog   is a form of media. However, news is considered a traditional media while blog is connoted as internet type of media. It is a platform to communicate what anyone may wish to let anyone know within reach of an internet connection. In traditional media, you are first defined by your medium. There is some constraint on how the contents are delivered physically or digitally which is determined by your medium. According to Maverick blog article, â€Å"There is a cost versus time versus interest versus access series of constraints that determines who your audience is, how you reach them and what they expect of you. Over time, those constraints have evolved our media into very defined roles†(par. 3). Blogs are different. There is no cost constraint. It costs nothing to create a blog. There are time constraints, but much less than traditional media. Bloggers are not pressured   to publish or create an article on a schedule. Blogging is basically personal and this is where the paths of blogging and traditional media diverge. Traditional media is business, thus it has become exclusively corporate while blogging remains almost exclusively personal. However, some bloggers have started to make money from their blogs but what they put in their blogs is all up to them which gives them satisfaction.   Members of traditional media are employees. They get hired for a specific job and they have to do that job. They get hired by a corporation that is most likely public, which means that their employers are concerned in getting their stock price up above all else. Thus, they write news and articles that is dictated by subjects perceived to make more money.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In comparison to mainstream media, blog gives anyone the freedom to write about anything. They can write opinion. They can report facts. They can ask questions. They can write any topics they want. Individual Web surfers post their own eclectic and varied thoughts. Still, others such as known political parties, religious and professional groups, businesses, and media organizations have created their own blog sites too. A report by Snow states that, â€Å"audience for blogs in general is more than 3.5 million strong, and growing. One group that surveys political blogs believes between 20,000 and 25,000 people are regularly talking about political topics on Weblogs. These days people from every corner of the country are finding each other on screen. The impact of all this dialogue is hard to gauge, but it is clearly shaping politics and media coverage†(par. 16-18). Wright also presented that â€Å"Blogging grew from the ground up as a grassroots effort. What started as a few people conversing about common interests via real-time Internet postings has become a continuous conversation among millions of   bloggers and readers. With millions of bloggers expressing their thoughts, experiences, and information they’ve learned in their fields of interest, this medium has become a worldwide forum†(3). Another interesting development of blog in comparison to traditional media is that even news agencies have created their own section termed newsblogs. Auty argues that â€Å"newsblogs supplement and work alongside traditional news media by filtering and reporting news. She praises the growth of personal diaries and eyewitness accounts (such as those that sprung up after 9/ 11) but overall sees blogs as being a new way of distributing and collecting the news rather than a new source of news itself†(341). The rapid pace of technology is changing the nature of blogs as well. The popularity of digital audio players such as the iPod has spurred the growth of blogs with audio content. People can download a wide range of audio files like music and listen to them at their convenience using a PC or a portable media player. The rapid adoption in the use of cell phones with built-in digital cameras and wireless Internet connections is also changing the face and pace of blogging. Bloggers armed with these tools can snap a picture, writes a short caption and then post it on a moblog or mobile log, regardless of time and place.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Thus, with these conveniences brought about by blogging and the personal satisfaction they give on people, it is not surprising that future generations will no longer subscribe to traditional media. As Wright argues, â€Å"blogs have the power to create businesses, change the course of political history, and transform the way the mainstream or traditional media looks at itself.†(2). BIBLIOGRAPHY Auty, Caroline(Editor). Politics and Government in the Age of the Internet. Bradford, , UK: Emerald Group Publishing Limited, 2005. p 341. Blogging Vs. Traditional Media. Blog Maverick Website. May 13, 2006. 27 Oct. 2006http://www.blogmaverick.com/2006/05/13/ Snow, Kate. The Power of the Blog. ABC News website. Sept. 26, 2004. 27 Oct. 2006http://abcnews.go.com/Politics/Vote2004/story?id=123452page=2 Webopedia. The No. 1 Online Encyclopedia dedicated to Computer Technology. 26 Oct. 2006http://www.webopedia.com/TERM/b/blog.html Wright, Jeremy. Blog Marketing. Blacklick, OH, USA: McGraw-Hill Companies, The, 2005. p 2-3.

False Hope in King Lear :: King Lear essays

False Hope in King Lear      Ã‚  Ã‚  Ã‚  Ã‚   Throughout Shakespeare's King Lear, there is a sense of renewal, or as L.C. Knights puts it, "affirmation in spite of everything," in the play.   These affirmative actions are vividly seen throughout the play that is highly infused with evil, immorality and perverted values.   These glimpses of hope seem to provide the reader with an underlying notion of human goodness that remains present, throughout the lurking presence of immorality and a lack of values. However, in the end it is questionable if these are true revelations, and if the affirmative notions are undermined, and thus less significant than the evil in which they are engulfed.      Ã‚  Ã‚  Ã‚  Ã‚   In Act I Scene I, the first glimmer of hope is revealed in the play at a time of madness, corruption and despair.   In this scene, King Lear has created an environment of competition that promotes false flattery, among many other things as he divides his kingdom in relation to the amount of love his daughters profess to him.   King Lear in his willfulness and arrogance does not see the error that he makes in equating love with reward, in this competitive environment.      Ã‚  Ã‚  Ã‚  Ã‚   Cordelia is the only one of the three sisters who cannot fully participate in the competition to gain her father's inheritance by engaging in false flattery.   Instead of trying to out due her sisters, she merely describes her love in relation to their filial bond.   Although her father views this as a degrading insult and banishes her, it is shown that through her filial bond, she loves her father with more depth and sincerity than her eager, self absorbed sisters.   Cordelia emerges amid the moral depravity and social decay as one who is honest and true to her beliefs.      Ã‚  Ã‚  Ã‚  Ã‚   In banishing his daughter Cordelia from the kingdom and taking away her inheritance, King Lear is destroying the natural order of society.   She is left abandoned by both her father and her presumed suitor, Burgundy.   Yet Shakespeare rewards Cordelia's noble character with another suitor, the King of France. Despite all that has occurred in relation to being left destitute and friendless, France gladly accepts the estranged Cordelia as his bride to be and applauds her

Positive Impact of Guidance Counselors Essay

A school counselor, usually called a guidance counselor, is one who helps guide students through different aspects of their life whether it be academic, career, college, or social aspects from grades K-12. At some levels a guidance counselor may help students with bullying or a bad home life, and at other levels they help students stay on track and guide them down the right academic path for the student’s success and graduation. No matter what direction the guidance counselor is going, their mind set is always one that will have a positive impact on their school climate and culture. Guidance counselors have the ability to work collaboratively with other educators to make program changes necessary to help prevent students from dropping out of school. With the help of the counselor, students can be directed down correct paths that will prevent student drop outs, thus positively affecting the school climate and culture. An effective guidance counselor will also spend time with troubled students helping them work through their issues, thus creating a better classroom environment for the teachers. When troubled students are receiving the help they need outside the classroom, teachers can maintain an orderly environment free of disruptions, and therefore higher learning can take place. This is yet another example of the positive impact that the counselor has on school climate and culture. The school culture is positively affected by counselors yet again due to the fact that guidance counselors help connect the school with the community, and the school with the parents. Counselors help connect the family as a whole to the educational process by having informative sessions with the community in regards to things like: how to file the FAFSA; explaining what test scores mean; offering help with ACT study sessions, etc. Counselors also send home informative newsletters keeping the parents and community informed about what’s going on inside the school building. In conclusion, it is evident that a school counselor has numerous positive impacts on a school’s climate and culture. They are an irreplaceable resource for the students, school, and the community. Without their presence, schools and students could not and would not be where they are today.

The Red Turban Rebellion in China

Disastrous floods on the Yellow River washed away crops, drowned villagers, and changed the rivers course so that it no longer met up with the Grand Canal. The hungry survivors of these catastrophes began to think that their ethnic-Mongol rulers, the Yuan Dynasty, had lost the Mandate of Heaven. When those same rulers forced 150,000 to 200,000 of their Han Chinese subjects to turn out for a massive labor corvee to dig out the canal once more and join it to the river, the laborers rebelled. This uprising, called the Red Turban Rebellion, signaled the beginning of the end for Mongol rule over China. The first leader of the Red Turbans, Han Shantong, recruited his followers from the forced laborers who were digging out the canal bed in 1351. Hans grandfather had been a sect leader of the White Lotus sect, which provided the religious underpinnings for the Red Turban Rebellion. Yuan Dynasty authorities soon captured and executed Han Shantong, but his son took his place at the head of the rebellion. Both Hans were able to play upon their followers hunger, their displeasure at being forced to work without pay for the government, and their deep-seated dislike of being ruled by barbarians from Mongolia. In northern China, this led to an explosion of Red Turban anti-government activity. Meanwhile, in southern China, a second Red Turban uprising began under the leadership of Xu Shouhui. It had similar complaints and goals to those of the northern Red Turbans, but the two were not coordinated in any way.   Although the peasant soldiers originally identified with the color white (from the White Lotus Society) they soon switched to the much luckier color red. To identify themselves, they wore red headbands or hong jin, which gave the uprising its common name as the Red Turban Rebellion. Armed with makeshift weapons and farm implements, they should not have been a real threat to the Mongol-led armies of the central government, but the Yuan Dynasty was in turmoil. Initially, an able commander called Chief Councillor Toghto was able to put together an effective force of 100,000 imperial soldiers to put down the northern Red Turbans. He succeeded in 1352, routing Hans army. In 1354, the Red Turbans went on the offensive once more, cutting the Grand Canal.  Toghto assembled a force traditionally numbered at 1 million, although that is no doubt a gross exaggeration.  Just as he began to move against the Red Turbans, court intrigue resulted in the emperor dismissing Toghto. His outraged officers and many of the soldiers deserted in protest of his removal, and the Yuan court was never able to find another effective general to lead the anti-Red Turban efforts. During the late 1350s and early 1360s, local leaders of the Red Turbans fought among themselves for control of soldiers and territory. They expended so much energy on each other that the Yuan government was left in relative peace for a time. It seemed as if the rebellion might collapse under the weight of different warlords ambition. However, Han Shantongs son died in 1366; some historians believe that his general, Zhu Yuanzhang, had him drowned. Although it took two more years, Zhu led his peasant army to capture the Mongol capital at Dadu (Beijing) in 1368. The Yuan Dynasty fell, and Zhu established a new, ethnically-Han Chinese dynasty called the Ming.

Cyberbullying in Cyber crime - Free Essay Example

Sample details Pages: 4 Words: 1209 Downloads: 3 Date added: 2019/08/16 Category Law Essay Level High school Tags: Cyber Crime Essay Did you like this example? Cyber crime is defined as a crime in which a computer is the object of a crime or it is used as a tool to commit a crime. The term itself is extremely broad, as there are multiples subcategories of computer crimes and various crimes within each of them. Examples of cyber crimes that affect the personal being of a person are security breaches, fraud, digital piracy, child pornography, counterfeiting, and money laundering. Don’t waste time! Our writers will create an original "Cyberbullying in Cyber crime" essay for you Create order There are also crimes that can corrupt the functioning of the Internet itself. Examples of these are hacking, spam, and cyberterrorism, which can lead to public disturbances and even death. A majority of cyber crimes are committed by Americans due to the widespread adoption of technology and the Internet. Identity theft is one of the most popular forms of cyber crimes in which hackers are able to access addresses, Social Security numbers, birthdates, and drivers license numbers. With these valuable pieces of personal information, cyber criminals can commit acts of fraud, such as receive medical services, apply for credit, and file taxes. The most common types of identity theft are tax ID theft, in which a thief files false tax returns using a stolen Social Security numbers, social ID theft, in which a thief uses personal information such as name and photos to create a fake account on a social media platform, medical ID theft, in which a thief steals medical information such as Medicare ID or health insurance information, and child ID theft, which is particularly difficult to detect until it is far too late. Similar to child ID theft, identity theft in general is usually so destructive due to the fact that it typically goes undetected until the damage is done and there isnt anything le ft to do. These types of criminals mostly leave you in financial difficulties such as denied loans, credit collections, mystery bills, and large sums of money disappearing from bank accounts. In order to report identity theft, the easiest way to do so is online at identitytheft.org or by calling 1-877-438-4338. Digital piracy is the distribution of copyrighted material in an illegal manner. For example, downloading a song, movie, electronic book, or software illegally is considered digital piracy, despite the fact that it seems like almost everyone does it in this day and age. In fact, the act of someone transferring files from their home computers to their work computers used to be considered digital piracy in earlier times. Media can be attained multiple ways, but most of it can be found through websites containing a large amount of pirated material. According to CNN, approximately 90% of all downloaded music is downloaded illegally, which is considered digital piracy. This statistic proves that it will be extremely difficult, if not impossible, to halt this issue. If there are so many culprits, most of them ordinary people, then it is especially hard to squash each and every one of them. Though there have been many legal actions taken against digital piracy (Jammie Thomas Rasset was fine d one and a half million dollars for illegally downloading and sharing twenty-four songs in 2009. It was eventually reduced to $54,000, which still is a large sum of money to pay for such a crime.), many people argue that to call the action a crime is a crime within itself. A great deal of people compare it to worse crimes that could be committed on the internet and rebuttal with the fact that they should not be punished as severely in comparison. Most people who commit the crime of digital piracy typically think that the artists and or movies they are stealing material from are making enough money and that one illegal download wouldnt affect them severely. However, when over a million people have the same train of thought and end up committing the same crime, it adds up and has turns into the widespread problem that it is now. Cyberbullying is the typical definition of bullying, including spreading rumors, harassment, and impersonation, but the bully uses a computer or any form of technology to do such things, including posting embarrassing and or image altering photos of another person and sending offensive and hurtful messages. This form of cyber crime can range from mild to severe effects. A study conducted in 2006 showed that one in three teenagers are affected by cyberbullying and one in six preteenagers are affected by cyberbullying. Those who are inclined to bully can easily do so through cyberbullying, as it is through a screen, where identity and personal information can be concealed from their victim. As technology has become more advanced, the rate of cyberbullying has increased right along with it. Due to the fact that cyberbullying differs from regular bullying in terms of it not being physical and not being said in person, some people do not take it as seriously at they would regular bullying . However, cyberbullying should be taken extremely seriously, as it has the same detrimental effects as any type of physical harassment. In contrast to the popular expression, sticks and stones may break my bones but words will never hurt me, words can hurt very much. The fact that someone would take the time and energy to be so hurtful towards another person could be scathing to a teenagers (used as an example due to such a high statistic of being affected) self confidence and mental health. Insults and verbal harassment, which essentially is what cyberbullying is, can really make a person question their self worth, as it is human nature to tend to value the opinions of others before valuing our own. People in this world can be very cruel, and hiding behind a screen just proves them to be nothing but an insecure coward. In 2015, Amanda Todd committed suicide after being bullied for years on end. She passed away at the mere age of 15. That one incident in itself proves the severity and validity of cyberbullying and quite frankly it is sad that it takes the tragic passing of a young child to open the eyes of some people. As proven in the previous paragraphs, cyber crime is very serious and should not be taken lightly under any circumstances. It is extremely widespread and difficult to target each and every branch of the problem, but many people and groups of people have done their best to take action against it. Those who have been a victim of identity theft have proceeded to report their thieves on various platforms and some have even taken their cases to court. Digital piracy is very hard to stop, especially since various everyday people commit the crime daily. However, there are websites to report this crime to and even lawsuits that can be filed. In terms of cyberbullying, there can multiple ways to go about solving this massive issue. Telling an adult or even just an authority figure is always the first step. Then the bully should be blocked, but it is always wise to have proof of the bullying in case it is required. The internet was created to do great things, and indeed it has, however it has its negative effects, such as cyber crimes. It is simply up to the user if the risk is worth it.

Creationism vs. Evolution Essays - 1663 Words

Creationism vs. Evolution This paper will focus on the huge controversy between Creationism and Evolution. I will provide two opposing viewpoints on this subject. First, the discussion will focus on the question of why many people believe that God created the universe and all living things. On the other end of the spectrum, scientific information will be presented that substantiates the evidence against the existence of God. This creationism counter-argument known as evolution has its roots in our contemporary understanding of a progressive process of natural evolution. This process shaped the nature of all living things beginning with single-cell organisms and ending with highly complex creatures such as humanoids.†¦show more content†¦Because of this, each consecutive generation will exhibit more offspring with the more successful trait. The phrase â€Å"survival of the fittest† is derived from the process of continuous adaptation and selective survival based on most successful inherited traits. (Biographies, 2000). Even though many people believe that the theory of evolution was Darwin’s personal idea and creation, several of his thoughts actually existed before his time. Back in time of the ancient Greeks, the concept of life evolving came about. Two Greek philosophers, Anaximander and Empedocles had theories stating that all animals, as well as human beings, began in the vast waters of the earth, the oceans. From these theories, it was said that some animals left their natural habitat, the water, and adapted to life on land. Furthermore, the Greeks wrote about natural selection, but they did not provide a specific explanation as to how evolution would work. Because of these already known facts, the focal point of Charles Darwin’s theory was formed and an explanation to his theory of evolution came to life (Spetner 3). However, creationism is a contemporary adaptation of the timeless parable of the clash between Good and Evil. The concept behind this struggle is that everything in the world cannot remain neutral and must choose a side when in conflict. You are either on God’s team or you are sidingShow MoreRelatedEvolution Creationism Vs. Creationism924 Words   |  4 PagesAny point of contact with the scientific world in the 21st century will eventually lead one to the one of the most hotly contested topic in American education, that of evolution versus creationism. While the creationist point of view, as well as the evolutionary perspective, hosts a great variation of opinion amongst its supporters, Christianity is brought to the center stage time after time (Vuletic, 1994). Literal interpretation of the Book of Genesis’ account of creation falls contrary to theRead More Evolution Vs. Creationism Essay1323 Words   |  6 PagesEvolution vs. Creationism Abstract In the history of science vs. religion there have been no issues more intensely debated than evolution vs. creationism. The issue is passionately debated since the majority of evidence is in favor of evolution, but the creation point of view can never be proved wrong because of religious belief. Human creation breaks down into three simple beliefs; creation theory, naturalistic evolution theory, and theistic evolution theory. The complexities of all threeRead More Evolution vs. Creationism Essay917 Words   |  4 Pages Evolution vs. Creationism The Evolution vs. Creationism controversy goes all the way back to the Publishing of Origin of Species in 1859 by Darwin laying the foundation for the evolution of life to be understood. Scientists are continuously finding more evidence to support Darwin’s conclusion; that organisms descended from a common ancestor modified by the mechanism of natural selection resulting in the evolution of species adapting to their environment. The following are the main geological topicsRead More Creationism vs. Evolution Essay1158 Words   |  5 Pagesnbsp;nbsp;nbsp;nbsp;nbsp;Where we come from is a question as old as mankind itself. There are countless numbers of religions, each with their own twist on the origins of earth and mankind, but one of the most highly visible debates would be creationism vs. evolution. Depending on where your beliefs lie, the Earth has been around somewhere in the neighborhood of 6,000 years to 4.5 billion years. One would tend to believe that this vast differe nce in time would make it impossible to have 2 â€Å"theories† thatRead MoreCreationism Vs. Evolution1130 Words   |  5 Pages Where do we come from? The creation of the world has been told through many different stories, and from a variety of religions across the world. The argument between evolution and creation has been debated back and forth for years. So how do we know which claim is correct? Has all life evolved from simple bacteria to all the species that appear today, or did life on earth begin with Gods creation of Adam from dust and his partner Eve from adam’s rib bone. As a child I grew up attending church everyRead MoreEvolution Vs. Creationism Debate1265 Words   |  6 PagesIn this paper I will be explaining two sides of the evolution vs. creationism debate. The topics I am going to write about are fossil evidence, the origin of life, and Darwin’s â€Å"theory† of natural selection. I will be presenting a view of both sides of the argument they will be on the creation side and evolution standpoint. I would suggest that you, the reader, would have a previous knowledge of all the topics so that you may get a full understanding of both sides. If there is no prior knowledgeRead MoreCreationism Vs. Evolution Essay1318 Words   |  6 Pagespublished his book On the Origin of Species by Means of Natural Selection, which proposed the theory of evolution. This book, along with others that followed, began the long dispute between evolutionist and creationist. Were we created by a supernatural Supreme Being, or did our creation occur purely by chance? First, lets look at the two conflicting theories. Common usage of the term â€Å"evolution† is that living things in our world have come into existence through unguided naturalistic processesRead MoreCreationism vs. Evolution Essay1170 Words   |  5 Pagesassumptions with empirically deduced scientific theories. The Catholic Church had a nasty habit of persecuting such ideological dissent toward creationism, calling it heresy and thereby somewhat suppressing a complete upheaval of the Scriptures. For many centuries to come, the scientific research grew and developed into theories like the Big Bang and evolution, though primarily in places where such progress was tolerated. The state of Tennessee in 1925 was not such a place. In the town of DaytonRead MoreCreationism vs. Evolution Essay1349 Words   |  6 Pages Creationism is the theory that man, the earth, and the rest of the universe was originally created rather than randomly exploding from nothingness into chance existence. We reside on the surface of a small superbly crafted, autonomous self regulating space vehicle. Together with survival, conquest and death w e bear witness to beauty, fragrances, love and music. Think about this. Mathematics, philosophy, springtime, depravity, farming, courtship, quasars, and iphones; all came from nothingness?,Read MoreEssay on Evolution VS. Creationism1412 Words   |  6 Pagesof man and how all living things acquired their characteristics. The two main theories that arose over time were Creationism and Evolution, both of which provided very distinct answers to this question. Creationism based its answer on the idea of a supernatural power or being that created the entire universe, man and the numerous other organisms that live within it. While, Evolution theorizes that all living things have the potential to change and grow over time into something new and different

Corporate Sustainability & Organizational Culture-Free-Samples

Question: Write a Literature Review on Organisational Culture and responses to overcoming resistance to Change. Answer: Introduction Organisational change is an integral part of the culture of all business institutes. However, it is common for every business organisation to encounter challenge while implementing cultural change within the organisation. The stakeholders of the organisation are the biggest resistance that the management has to face in order to implement change within the workplace culture (Such Mutrie, 2017). Nevertheless, there are certain unique theories of change that are implemented in the current days by various business organisations in order to deal with the resistance. With proper implementation of these theories it is possible for the organisation to overcome all the challenges and resistance that prevent Change management. It is mostly the duty of the leaders and managers of the organisation to implement policy in order to dissolve the challenges of change. The current essay will aim to highlight upon the existing literature of organisational culture and the response of the organization to implement to overcome the resistance of change. It will focus upon the various Change management theories that are implemented by various Organisations in order to bring about cultural change among the stakeholders. Changing Organizational Culture According to the paper of Jones and Jones(2010), the current age is regarded as the time of radical and turbulent changes. Changes in the labour market and Technology along with financial aspects of an organisation and the few key elements those are responsible for organisational change. It is important in this perspective for all organisations to have the ability to adapt to the change according to their own risks. Alvesson andSveningsson(2015), have mentioned in the context that most of the business organisations in the current days have accepted the fact that changed is an important part in order to survive in the tough competitive market environment. The contemporary ideas of change are based upon the fact that it is the duty of the managers of an organisation to have the ability to adapt with the changing environment. It can be also said that the rate of success of an organisation is entirely dependent upon its ability to quickly adopt the change of business environment.Williams et al., (2017), have added in the context that most of the organisational change involves changes in the culture of the organisation. Hence, culture is often regarded as one of the key elements of organisational change that helps all the stakeholders to accept the part of change. It is often seen that frequent neglect aspects of the organisational culture is one of the major reason for many organisation for failing to deal with the changed environment. The research paper of Jippes et al.,(2015), have also highlighted up on the fact that organisational culture is viewed as one of the major element to deal with all the challenges of changes that are encountered within the organisation and also the resistance that is obtained from the stakeholders. The combination of efficiency and focus along with flexibility and engagement, organisational culture is believed to be one of the key aspects of organisational competitiveness. Culture is also believed to have the ability to overcome the strategic challenges. Hence it is important for the organisation to consider the culture as an integral part of change. It is therefore believe that the organisational culture is the prime element in the matter of organisational change. It is also believed to be one of the key aspects that are needed to overcome the resistance of change. Theories related to organisational culture and change The analysis done by Burke(2017), has suggested about the stage theory of organisational change which, consists of a series of steps that are encountered by an organisation as they implement organisational change. There are several stages that an organisation needs to adopt in order to implement new innovation within the culture. It is also important for each step to have specific set of strategy, which can help the organisation to easily adapt with the changing environment. There are four phases of the stage theory. In the very first phase it is important for the organisation to be fully aware of the problem and also have the ability to implement possible solutions according to the situations. The very next step the organisation has to take decision for adopting innovation that can help them easily accept the organisational change. This is followed by the phase or stage of redefining the innovation and brings about significant modification in the structure of the organisation in ord er to accommodate the cultural change. Finally, it is important to institutionalize the innovative techniques as a practical part of organisational culture and objective (Shafritz, et al., 2015). Schneider et al.,(2013), have argued upon the fact that in spite of the popularity of this stage theory, there has not been extensive research done on the factors that can influence the organisation to move from one phase to another. It is important duty of the managers and leaders of the organisation to act as the agent of change that can help a company to accept the change of culture. Individual organisation uses their own strategies that are totally dependent upon the nature of the change and also the business environment. As per the analysis ofBenn et al., (2014), the comfort growth and panic zone model is one of the effective devices that can explain the necessary modification needed as a part in order to adapt the major organisational changes. The dynamic of this model can also explain upon the resistance that are encountered by an organisation while adopting the cultural change that is an integral part of modern day business. This model is based upon the fact that all systems within the organisation have the ability to strive for balance. The comfort zone of the organisation is based upon the experience and learning capability of the workers.Kuipers et al., (2014), have added in the context that the inability of most of the workers to seek out of the comfort zone is one of the major resistances according to this model that prevent implementation of change. Hence, this can be regarded as the major internal resistance that can be the major challenge of organisational cultural change. On the other han d, the high expectation level of the stakeholders and the society are regarded as the major external factors that prevent implementation of change. It can be said in the context that for the society and stakeholders it is very common to expect high level of increase productivity immediately after the process of change implementation. There are also the factors related to inability of learning among the stakeholders and workers of the organisation that is also one of the major challenge and resistance of change. There are two different kinds of elements that are involved with the process of change. The outward image of the institution is dependent upon the principles of Marketing. It is important for the organisation to change the principles of Marketing in order to accept the change. The major challenge in this context is there is always the risk that the customers of the organisation might not accept the new principles of Marketing and hence, deny the acceptance of new service or products. The second element is the most complex one, which is about the inward process. This is the internal factors related to change that is totally dependent upon the deep cultural aspects of the organisation. It is important in this aspect for the organisation to have a strong commitment among themselves in order to understand the positive effect of changes. This can help them to overcome all the major challenges that are related to resistance from internal and external factors. Corporate sustainability and organisational culture The research paper ofChung et al., (2014), have explored the fact related to corporate sustainability that is related to organisational cultural change. It is often believed that one of the major aspects of maintaining sustainability of a company is entirely dependent upon their ability to accept change. In this context it can be said that many business organisations in the past have not been able to survive mainly due to the fact of the inability to accept cultural change.Linnenluecke and Griffiths (2010), have argued upon the fact that over dependent on cultural change can never help an organisation to maintain sustainability in the business environment. Hence, the theories that are used to emphasize on cultural change to maintain sustainability might not be effective in every business environment. Nevertheless, the cultural change within an organisation is believed to be one of the major driving factors that can help in maintaining organisational sustainability. Conclusion In the concluding note it can be said that all the existing current literature related to organisational change focuses upon the importance of organisational culture. It is important for a business organisation to have the ability to adopt new cultural change in order to accept the overall organisational change. Theories related to organisational culture and change have been able to focus upon the resistance that has been encountered by organisation while implementing change. The degree of corporate sustainability is also dependent upon the ability to accept change within the culture References Alvesson, M., Sveningsson, S. (2015).Changing organizational culture: Cultural change work in progress.Routledge. Benn, S., Dunphy, D., Griffiths, A. (2014).Organizational change for corporate sustainability.Routledge. Burke, W. W. (2017). Organization change: Theory and practice. Sage Publications. Chung, G. H., Du, J., Choi, J. N. (2014). 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